IF IT DOESN’T SELL IT ISN’T CREATIVE
“If it doesn’t sell, it isn’t creative.” so said one of the legends in advertising David Ogilvy. Yet how strange it is that marketers continue to nod [...]
2
DON’T “PLASTIC” ME
Strange how the old adage of “customers being fickle creatures” is often forgotten when service is @ the heart of a business’ offering. In the words of [...]
1
To coupon or not to coupon – that is the question.
In driving your discount promotion campaign instore to achieve incremental sales from non-users of your brand – which POP method really works best? Better yet, in putting [...]
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Yawning opportunity for Fruit & Veggie Retail Ekasi
We’ve watched these men push trolleys daily selling veggies to the community ekasi (in the townships) ringing bells to make consumers aware of their presence. Some of [...]
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Is Brand strategy heading for extinction?
An industry peer asked this question on Linked-in and the first thought that came to my mind in answering him was: Brand Strategy is EVERYTHING! It is, [...]
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Influencers of poor execution of marketing strategies
You’ve got an awesome strategy – everyone has applauded your presentation of it. Is its success guaranteed? Sad to say - absolutely not. So – what factors [...]
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Why do shoppers waste 80% of their time instore?
ONLY A FRACTION OF SHOPPERS’ TIME IS SPENT IN THE ACTUAL PURCHASE PROCESS The million dollar question to ask is how can we as marketers reduce the [...]
