Virgin Unite gathered a hit squad of local and international marketing and communication specialists to write the Communication Plan for the Branson Centre of Entrepreneurship in May.

It was a highly productive 2 days and the Branson Centre team were thrilled with the plan.

Our pro-bono involvement was greatly appreciated, more so the role we played in helping to make the plan locally relevant.

Again, an initiative of this nature made CSI-sense to us - more so given the high unemployment rate in this country and the urgent need to grow entrepreneurial skills to reverse these unemployment figures.

As entrepreneurs ourselves we did not package a communications plan that waxed lyrical content with no thoroughfare understanding of our entrepreneurial audience.

Rather, we drafted a strategic communications action plan which is intended to meet the needs of those whom we have come to refer to as our industry peers.

The success of plans founded on such a glokal marketing approach are more often than not guaranteed to deliver impressive ROI.

In the words of Fiona Ross - Virgin Unite SA, " Nnaniki's pro-bono involvement was greatly appreciated, she had loads of energy, helped make the plan locally relevant and gave sound advise to the young entrepreneurs."